This community marketing planning guide can help you and your community understand your market opportunities and create marketing strategies to take advantage of them. This process is quick, easy, and fun. Please call Christopher Johansen, MBA at 302.981.4429 if you have questions.

Community Marketing Planning Guide

Key to gathering information at community meetings are the planning lanscapes described in this guide. Here are two different designs of them.

4Cs of Opportunity for: Residential Communities, Commercial Corridors, and Businesses (Design 1 & Design 2)

4Ps of Strategy: Design 1, Design 2

Together, the 4Cs of Oppportunity and the 4Ps of Strategy make up the Eight Points of marketing planning. Enjoy and learn from this process. It is very enlightening.

After you've collected this information from the community, use the decision matrix to establish priorities.

Decision Matrix: Decision Matrix Poster

You may also want to use these two planning posters to collect ideas about how the neighborhood describes the community it wants to become:

Our Vision: Our Vision Poster

Check out our Village Manager community information management site at www.villagemanager.net. Accounts are free.